Beauty Industry

eSalon Introduces Conceal & Cover Root Touch-Up Powder in 10 Shades

The formula was developed in collaboration with eSalon's expert team of cosmetic chemists and licensed colorists.

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By: Charlie Sternberg

Associate Editor

Custom home hair color brand eSalon has introduced a new Conceal & Cover Root Touch-up Powder in 10 classic shades, allowing for touch-ups in between hair coloring.
 
As a new addition to the company’s professional-grade hair care line, the formula for this color-safe product was developed in collaboration with eSalon’s expert team of cosmetic chemists and licensed colorists.

About the Root Touch-Up Powder

Conceal & Cover Root Powder is lightweight, convenient and easy-to-apply. The vegan powder uses finely-milled micro-pigments to deliver coverage and is enriched with Brazil Nut Oil and Vitamin E to condition and protect.
 
The compact powder comes with a double-ended brush so users can touch up small areas with ease or apply to larger areas quickly, ideal for easy use on stubborn grays and regrowth. It can also double as an eyebrow powder. The compact also includes a mirror and conveniently fits in a purse to easily apply color on the go.
 
The extensive color portfolio is designed to blend with the most popular classic hair colors, Light Blonde, Dark Blonde, Strawberry, Copper, Light Auburn, Light Brunette, Medium Brunette, Dark Auburn, Dark Brunette and Black.
 
“Ideal for all hair types and textures, our new root powder has a silky matte finish that’s never sticky and is incredibly blendable with color that will stay put until your next shampoo,” said Crystella Lopez, eSalon Lead Hair Colorist. “For extra staying power, set with your favorite light-hold hairspray.”
 
Conceal & Cover Root Product is available on eSalon’s website and Amazon.

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